Save Ocean Beach

The natural and physical resources of Ocean beach and its adjacent City Dunedin are under threat and you can help!

Yesterday I sent through a proposal I have been jointly working on to the Dunedin City Council on behalf of Holmberg Technologies Inc.

RE: Submission – Proposal – Sustainable Management Option - Ocean Beach

Dear Mick

In response to the Dunedin City Council (DCC) public request for submissions on solutions for the sustainable management of Ocean Beach I hereby submit a Proposal and supporting information to DCC on behalf of, and in support of, Holmberg Technologies Inc.

Please find enclosed:
1. A proposal from Holmberg technologies Inc. for a Scoping, Option Design and Costing project.
2. Client testimony - John Ricciardi
3. Client testimony - Dr Thomas Straw

4. A DVD with
- Holmberg Video 'Saving Beaches' (7 minutes)
- Holmberg Technologies Inc. Scientific and Technical Reviews of Projects Study Booklet
- Article - 'alternatives to traditional ways of treating shoreline erosion'

- File Folder - animated gifs of artist impressions of Ocean beach before and after appropriate intervention by Holmberg Technologies Inc.
(Please note post intervention results have been verified as practicable by Dick Holmberg of Holmberg Technologies Inc. – with provisos)

4. An artist impression of ‘Middle Beach Beach Profiles’ demonstrating the potential effects and benefits of the Holmberg technologies Undercurrent Stabilizers™

5. Two digital artist impressions of 'before and after' implementation of a “whole of beach” option intervention by Holmberg Technologies Inc. across Ocean Beach.

Following are the contact details for the Cairns City Council Infrastructure
Engineer who requested a proposal from Holmberg Technologies Inc. and
indicated an interest in discussing a jointly funded AUS/NZ working visit
by Dick Holmberg late 2007 early 2008 with NZ Councils.
(contact details removed for blog)

I hereby make this submission in “good faith” and without any liability whatsoever as a concerned and responsible citizen in the interests of the community and the environment and declare that I have no commercial interest in Holmberg Technologies Inc.

I trust this submission assists Council manage the risks associated with this issue efficiently and effectively.
I advise that this submission will be posted on my internet Blog at
Should you have any questions and or require further information in relation to this submission, please do not hesitate to contact me.

I look forward to your response.

Nicola Reeves



Attention: Nicola Reeves

Dear Nicola,

I write on behalf of Holmberg Technologies Inc. to outline a Proposal for the development of sustainable, long-term, soft -shore protection options for Ocean / Middle Beach, Dunedin, for your consideration and pursuit with Dunedin City Council.

This Proposal follows confirmation from Dick Holmberg to you on 17 October 2007 that your artistic impression of Ocean and Middle beaches was practicably achievable through the appropriate intervention of Holmberg Technologies Inc.

This Proposal is also a response to the submission Tracey Crampton-Smith and yourself presented to the Dunedin City Council Community Development Committee on September 4th 2007 re coastal erosion management at Ocean / Middle Beach which for reference concluded:

"Coastal erosion methods such as 'soft shore protection' that have a proven track record of success in managing similar sites which can stand to open transparent assessment must be given urgent and appropriate consideration."

I confirm my previous information to you that I have recently responded to a Request For Proposal (RFP) from the Infrastructure Engineer of Cairns City Council, Queensland, Australia (AUS), for the intervention of Holmberg Technologies Inc. in that region, and, that this Engineer has indicated an interest in discussing with interested New Zealand (NZ) Councils, the sharing of costs for Dick Holmberg (and a contract Engineer where appropriate) to travel to NZ (as part of a joint AUS/NZ visit).

Our Proposal:
Soft-Shore Protection, Scoping, Option Design and Costing Project.

Outcome - The main outcome of this project would be coastal management design (and costed ) options for sustainable, long-term, soft-shore protection for Ocean / Middle Beach involving the intervention of Holmberg Technologies Inc.

Key Project Objectives - This project would have the following key objectives:

a/ Engage with Council and other key stakeholders to discuss and assess stakeholder needs, expectations and constraints etc.

b/ Conduct site assessments.

c/ Review and assess quantitative and qualitative, information (historical, anecdotal, technical and scientific) - (See Note 1 below)

d/ Develop soft-shore protection option performance criteria.

e/ Develop soft-shore protection design options including engineering concept designs. (See Notes 2, 3 and 4 below)

f/ Assess local construction logistics and constraints.

g/ Develop cost estimates for design options.

h/ Present options to Council. (See Notes 4 and 5 below).

Availability :

Holmberg Technologies Inc. would be available to commence this project as a NZ only or joint AUS / NZ project mid November to early December 2007 or mid January 2008.


The estimated investment by Council for this project is (NZD): Consulting Fee: $100,000.00
Airfares (Return): US Consulting Team (Dick Holmberg + Engineer ) + NZ Consultant. = $32,000.00
+ Accommodation, Meals and local travel = 10 days = $8,000.00
Total estimated investment for Council = $140,000.00 + (excluding GST/tax).
Total estimated investment for Council with US Consulting Team travel cost shared with AUS Council = $126,000.00 (excluding GST/tax).


1/ Council would need to provide all scientific, technical and historical information re the site (and immediate surrounding areas) and relevant erosion issues and organise other relevant matters (including meetings with people who may have historical information, Local and Regional Council Officers etc.) to facilitate this assessment.

2/ Engineering concept designs would be limited in detail by intellectual property constraints and will require further input (at additional costs) from Holmberg Technologies Inc. and their engineering advisors (without travel to NZ) at a later date for Resource Consent Application/Permit and construction purposes. Holmberg Technologies Inc. reserves the right to not include information the company considers is commercially sensitive and or secret.

3/ Holmberg Technologies Inc. reserves the right to limit the number of options

4/ The format of presentation would need to be discussed and agreed on with Council prior to commencement of the project.

I trust this Proposal assists in meeting the needs of stakeholders by providing a postive and pro-active way forward.
Please do not hesitate to contact me if you have any questions and or wish to discuss any aspect of this proposal.

I look forward to hearing from you.

Kind Regards,

Chris Johnson, BBS.
Australasian Representative
For Holmberg Technologies Inc.

+0064-9- 5358066